EI Corporate Interactive Communications Blog

Podvertising

A recent entry on Steve Rubel's Micro Persuasion blog discusses the potential for "podvertising" -- using Apple iPods® as delivery vehicles for everything from audio spots, sponsorships, etc. Rubel believes that the expanding phenomenon of "podcasting" -- broadcasting media content via audio downloaded to an iPod® -- will eventually open up the medium for these "podvertisements."

Blogging goes business

Later this month (January 24-25), the first Blog Business Summit will be held in Seattle, WA. The summit has already captured the attention of the New York Times, as evidenced by this entry on the summit blog.

The article discusses the benefits of blogging for businesses, particularly as it relates to saving costs, getting immediate feedback from your customers, and interacting with your customers on a totally different level. The goal of the summit is to expand on these ideas and share new ways of using blogs in business.

On How to Blog for Fun & Profit!, blogger T. L. Pakii Pierce breaks down the advantages of using blogs for business in terms of information, reputation and communication.

January 7, 2005 in Corporate Blogging | Permalink | Comments (0)

Measuring blog popularity

One of the interesting features of blogs is the TrackBack -- a special notication designed to inform another blog when you've referenced one of its entries. Think of it as a courtesy notification that you liked the blog's content and wanted to share it with your blog's readers. Most blog platforms will tally TrackBack notifications from other blogs sourcing the original content, thus providing a blog editor with an idea of how popular his/her blog entry is in the blogosphere.

This article on the Micro Persuasion blog shares some other ways in which you can measure the popularity of your blog.

January 7, 2005 in Online Marketing | Permalink | Comments (0)

Viral marketing via the web and blogs

A few weeks ago, a school teacher stirred a viral marketing sensation when he posted his homebrew Apple iPod advertisement to his personal website. The advertisement was picked up by major news agencies after blogs started buzzing about the young man's work.

For more information, visit the Micro Persuasian blog.

January 7, 2005 in Online Marketing | Permalink | Comments (0)

First "true" entry

Found this chart on Corporate Blogging and thought that it might be a good reference point to start from.

"The chart above (click on it to see a larger version) shows some of the organizations that are at the forefront of the corporate blogging wave. In addition to the big corporate names and the bloggers at companies involved in the blogging space, there are a large number of individual consultants, small business owners, and individual CxO bloggers - about 3,000 that we have identified as of October 2004 - which fill the 'other' category. These are folks who are blogging about what is going on at their businesses, but either because of the small number of people at the business, or the small number of bloggers at the individual business, we aggregated them into a single category."

For the complete post see David Sifry's blog at http://www.sifry.com/alerts/archives/000390.htm

November 10, 2004 in Corporate Blogging | Permalink | Comments (0)

The Interactive Advertising Bureau Conference

Open exclusively to IAB members, this yearly event presents a great opportunity to hear about the state of our industry, noting accomplishments in 2004 and focusing on the challenges and opportunities for 2005. Meet the IAB team, as well as fellow industry leaders. It’s a chance to discuss and debate the latest trends and technologies. Plus, interactive experts show you how to get a head start on increasing your sales and profitability in 2005.

Highlights include:

Behavioral targeting — vital information your clients expect you to know

"15 Things You Can Do in the Next 24 Hours to Help Your Sales Organization Excel" from keynoter Jeff Lehman

Secrets of attracting media buyers’ attention (and their business) directly from media buyers themselves

Great sales ideas from your peers to help push traditional advertisers off the fence

Date: November 17, 2004
Location: Hilton New York
1335 Avenue of the Americas at 53rd Street
New York, NY

Registration to open soon

November 3, 2004 in Online Marketing | Permalink | Comments (0)

A better view of the Blogosphere...

I know blogs are a powerful trend in this new "Web 2.0" world, but who had any idea that people are creating thousands of blogs a day? The chart below presents an interesting view of the blogosphere. (Click to Enlarge the Image)